Consider this quote from Google, describing Google Apps success since it's launch in 2007 -
"Over 1 million businesses with more than 10 million active users in over 100 countries around the world are already taking advantage of Google Apps, and more than 3000 new businesses are signing up every day."
3000 new businesses every day! That's more than a trend, more like a new playing field - the competitive bar is rising. And it's not only small businesses, the French company - Valeo recently moved 30,000 staff over to Google Apps. So, what is Google Apps and why are so many businesses signing up for the service?
Google Apps is a group of web based applications serving two main business functions - messaging and collaboration.
Messaging is serviced by:
- Gmail(email) - it's spam filter is a killer feature
- Instant Messaging
Collaboration is serviced by
- Google Sites - Create and share unlimited number of web sites/portals (the limitation is space - 10GB is available for Premier users, more on Premier later)
- Google Docs - Create, edit and share documents, spreadsheets, presentations and survey like forms.
- Google Video - Upload your company related video. Note this is only available in the Premier Edition
Since Google Apps is web based, it means that you only need a web browser to use it. All your data is securely stored and backed up on Google's huge worldwide data centers. This paradigm shift of software being in the cloud - or in layman's terms - off site rather than on your premises - has major benefits including:
- No need to install software ( other than the web browser which should already be there).
- Google maintains the software - fixing bugs, adding updates and new features without you having to do it yourself.
- Email and documents take up alot of hard disk space - all that is handled by Google
- You can access email, documents, sites, and videos stored in Google Apps, anywhere and anytime there is internet access.
Google's pricing is based on a subscription model. Google Apps Premier Edition (it's business version - standard is free) costs only $50 US per user per year. At the time of writing this about $63 AUD. A small business of 5 would pay only $250 US dollars per year or $314 AUD per year at current rates. As it is subscription based, you simply add users when needed. Alternatively, you can take off personnel when they leave and the price is adjusted accordingly. This removes the pain of working out what to budget for.Google is adding new features all time, the latest being an adapter that allows you to use Microsoft Outlook with your gmail account. As I have mentioned, there is a business version of Google Apps called Google Apps Premier Edition. You can find more information on the links at the end of the blog, but in a nutshell, with the Premier edition you get a whopping 25GB of email space per user and a service level agreement of 99.999% up time, in other words, close to all the time.
All in all the cost benefit analysis looks good and explains why, in my opinion, so many businesses are signing up.
Have a good one.Robert